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For companies looking for greater brand
exposure, criterium racing provides a fantastic
opportunity to be associated with one of the
world’s leading sports, and one in which
participation is growing dramatically in
Australia.
MARKETING OPPORTUNITIES
 At a time when traditional media platforms are
cluttered with advertising (making it difficult
for brands to stand out), marketing through
sports sponsorship helps to build image and
brand awareness. Recent research indicates that:
"The community not only accepts sports
sponsorship, but positively endorses it"
Sweeney
Research, 2002
Cycling sponsorship can deliver companies
significant commercial benefits:
-
Create and enhance corporate brand image
and awareness
Being associated with the excitement and
athleticism of criterium racing can imply
product excellence, or it can provide an
opportunity to showcase your contribution to
the community. It also offers an opportunity
for exposure by print or television media
coverage.
-
Provide business development
opportunities
Drive sales via creative promotional
opportunities including the opportunity to
sell or promote merchandise at events or
through associated media advertising,
signage and displays at events, consumer
promotion prizes.
-
Build and improve business-customer
relationships
SPONSORSHIP PACKAGES
ACEM offers a variety of sponsorship packages to
suit your financial resources and needs.
Sponsorship packages can offer the following
specific benefits:
Contact
ACEM
to discuss your interest and the sponsorship
packages available.
FACTS AND FIGURES
To view some facts and figures about the growth in participation and popularity of
cycling click
here.
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